Sell Commercial Property - FAQs

We are located at Suite 109, 204 – 218 Dryburgh Street, North Melbourne, VIC, 3051. Our office is conveniently situated near Melbourne’s CBD, allowing easy access to key commercial precincts. We manage a diverse portfolio of commercial, industrial and medical properties across Melbourne, with a strong focus on the inner and outer North, North West and Western regions. Our services include property management, leasing, sales and buyer representation.

It’s certainly an option, but you must ensure adequate representation for a seamless transaction. On many occasions, when a Landlord wishes to sell, the most likely and qualified purchaser is going to the occupant. We have facilitated many transactions between Tenants and Landlords, but it is essential to remember that whilst the Tenant/occupant is the most likely candidate/buyer, it does not imply that the transaction doesn’t carry an equal amount of risk, like any transaction in a public market, nor does it imply that the Tenant/occupant will pay a fair market rate for your asset. Ensuring you have the correct representation in these intimate transactions is essential, as you only sell your asset once! At CPN, you are never pressured to sell to your tenant, but if the opportunity arises, rest assured our expertise will ensure you are correctly and confidently looked after.

Tailoring your marketing strategy for commercial real estate sales depends on the unique characteristics and offerings of the property.

Working with a modest property or limited advertising budget? In such cases, consider a combination of a property board and digital advertising as the central strategy, encompassing:

• Specialised commercial real estate platforms
• Various social media platforms
• Inclusion in our newsletter and on our website

If the goal is selling a substantial commercial property, explore these options:

• Feature property boards for heightened visibility
• Premium listings on dedicated commercial real estate platforms
• Presence on various social media platforms
• Showcasing in our newsletter and on our website
• Engaging print advertising
• Strategic Google advertising
• Targeted social media advertising
• Creation of compelling printed marketing collateral

By customising your approach based on property attributes and considering the available budget, we can optimise the marketing strategy to enhance exposure and attract potential buyers or investors effectively.

In short, yes, you can, but you may be limiting the overall value of your asset if you intend to engage with a single buyer at a time. The old saying goes, ‘You cannot sell a secret’. Suppose you are preparing your property for sale. In that case, we recommend reviewing our vendor checklist on our news blog and our service summary to ensure you are adequately prepared, but most importantly, give us a call to discuss your news and goals with the property.

The best way to sell a commercial property depends on your objectives, timeline, and the nature of the asset. Broadly, there are two common methods: on-market and off-market sales.

On-market sales use public advertising, open inspections, and broad exposure to attract competition — often leading to stronger buyer interest and potentially higher sale prices. This approach suits properties with wide market appeal.

Off-market sales are more discreet and focused, targeting qualified buyers without public promotion. This is ideal if you prefer a private transaction or want to gauge buyer interest before launching a full campaign.

Every property is unique. A tailored sales strategy based on asset type, tenancy structure, and current market conditions is essential. A commercial real estate agency like CPN Commercial Group can help determine the best approach, guide your marketing strategy, and time the sale for maximum impact.

Valuing a commercial property involves several key factors:

• Rental income and lease terms – Properties with strong tenants and long-term leases generally achieve higher values.

• Capitalisation rate (cap rate) – This reflects the expected return on investment based on current market conditions. A lower cap rate usually indicates a higher property value.

• Location and demand – Proximity to transport, infrastructure, and commercial hubs can significantly influence value.

• Zoning and potential – Future development potential or zoning flexibility can enhance a property’s appeal.

• Comparable sales – Recent sales of similar properties in the area offer a benchmark for market value.

For a reliable and current assessment, a professional valuation or market appraisal is essential. CPN Commercial Group offers expert guidance on commercial property values, using local market insights and transaction data to help you understand where your asset sits in the market. Whether you’re planning to sell or simply exploring your options, our team can provide tailored advice based on your property’s unique characteristics.